Story of building experimentation program
“Experimentation is not only about the technology, it’s about the people. Focus on the people and the cultural change. People are the key ingredient that make or break your experimentation program.”
Testing Insights
Experimentation scorecards
Everything Marketplaces
Ask me anything (product & growth for marketplaces)
Masters of Conversion
The Yelp Story: Building an Experimentation Program From the Ground Up
The Product Folks
Ask me anything
Antler
Growth Office Hours for portfolio
Product School
Intro to PM Execution Interviews by Facebook Product Leader
Insights From Leading Yelp Request-A-Quote Marketplace
Bocconi University
Building & Managing Experimentation Programs
Fuqua School of Business, Duke
Scaling an experimentation program