Rohan Katyal

Hi, I am Rohan

I am a Product Lead at Meta building a new subscription offering for businesses called Meta Verified.
Previously, I launched two standalone products at New Product Experimentation (Meta’s startup incubator). Even prior, I built products for +200M small businesses at WhatsApp, Instagram, Yelp, and Yahoo. As Founder, I started an 8 person company for non-profits to raise capital efficiently.
I’m always happy to jam on product.
Occasionally, I write & speak:
1. Frameworks that you can use for Facebook PM interviews
2. PMs aren’t the CEO of the product
3. Building an experimentation program from the ground up
When I read something interesting, I take notes for reference.

PM interview frameworks & tips

Featured

How I prepared for Meta PM interviews: Product Sense

The interview starts with a broad user problem, and your goal is to guide the conversation to build a great product that addresses it, by asking questions and making choices.

Execution mock interview with Lyft PM

Quick introduction, 3 types of execution interviews, and live mock

How I prepared for Facebook PM interviews: Leadership & Drive

The first time I prepared for PM interviews, I realized how hard it is to remember stories and details from your past. After that, I began documenting stories regularly while they were fresh in my mind.

How I prepared for Facebook PM interviews: Execution & Metrics

This interview tests your ability to prioritize, identify the correct tradeoffs and set your team up for success. As a PM you need to create logical frameworks to make decisions against.

Product Manager: From Interviewee to Employee

This post highlights my learnings from preparing for Product Manager (PM) roles and accepting the position of a PM at Yelp.

Recent essays

Featured

Tactic: Ask your stakeholders to separate their blocking feedback from suggestions to align faster

It became clear that not all feedback is created equal: while some feedback is vital to achieving alignment, others are mere suggestions. I realized that I needed to identify the blocking feedback that needs to be addressed before moving forward. By doing so, I could move faster and achieve alignment quickly. At first I used my understanding of my partners’ priorities to filter the blocking feedback. While I did see some success, I often missed critical feedback or focused on the wrong aspects.

Building products at Facebook Inc

I often get asked about the product culture at Facebook and what stands out for me. While team-level micro-cultures make it hard to generalize at Facebook’s scale, one thing I believe is true across the company is that building great products is everyone’s responsibility, not just that of PMs.