Substack's core growth loop

Substack_Growht_Loop.001.jpeg

Why does this loop work?

  • Good creators consumer other good creators

  • Substack's presence is just enough ("email sent by...", x.substack.com) - doesn't try to own the audience like medium

  • Emphasis is on creators brand not substack's

  • The best pricing model should align as closely as possible with the outcome of the user

  • 10% of total subscription revenue can create a graduation problem

  • "As another new creator joins the Substack, how does it become better for all the other creators as well?"

  • Justify the 10% take in the future

    • By enabling discovery substack can drive more revenue and subscriber for creators

    • Bundling with other creators

    Author: Brian Balfour

    Source: https://brianbalfour.com/quick-takes/substack-core-growth-loop

Rohan Katyal